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The first ever is a moment or event that many of us remember all their
lives: the first man on the moon, the first plane to break the sound
barrier, the first man be-low 10 second at the 100 meters. SRAM Red will be
remembered for being the first road group below 2000 grams having fully
adjustable brake and shift levers.

People that create first ever moments and events are special, different. We,
at SRAM, are looking to make product different. Developing Red has been an
exciting partnership between genius engineering and world class road racing.
By the way, Red already enjoyed the taste of pink champagne.

Red components are crafted with three major ideas in mind:

• Light weight: The first ever sub-2000g group! Engineered materials with a
balanced minimalist design.

• Perfect fit: customizability, adjustment, feel and ergonomics, make the
difference. You can adjust the brake and shift lever perfectly to your hands.
A perfect fit for less effort.

• Advanced materials: From materials like carbon, titanium, and ceramic
bearings all the way to standard- setting surface finishes.
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Jump in with both feet. Swing for the fences. Shoot for the moon. All
clichés aside, when we decided to create a road gruppo, there was only one
way—the SRAM way—for us to do it.

If you haven’t already seen or heard of it, let us introduce you to the Force gruppo. Force is the pinnacle: a cost-be-damned collection of components, led by our revolutionary DoubleTap® Controls, designed for professionals who value innovation and who seek out each and every competitive advantage they can get.

If you live, ride, and thrive at the far end of the cycling spectrum, SRAM Force is for you.

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Built for serious and competitive riders who hammer on their gear day in and
day out, the SRAM Rival gruppo delivers the same features and functionality
of Force but with different materials and finishes.

No matter if it’s DoubleTap®, Exact Actuation™, or the gruppo-specific OCT crank construction, Rival means technology that can take a beating, thanks to liberal use of tried and tested aluminum and steel.

If durability and longevity are crucial considerations, SRAM Rival is the gruppo for you.
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PowerMeter Pro

The technology to train, the power to win.

For the first time ever, SRM, the leader in scientific cycling analysis, has
partnered with a manufacturer to create a complete, integrated system
focused on improving your ability to train for power. Introducing the new
SRAM PowerMeter Pro. Power measurement is the most proven method
for training with consistency and quality.

The PowerMeter Pro utilizes SRM’s own proven technology, which uses eight strain
gauges for accuracy within +/- 2%. This enables athletes to scientifically manage
the specifics of their personal program, avoid overtraining, and assess
and interpret reactions to a variety of training and racing stimuli. The
crankset itself was designed and developed for the PowerMeter; a high
degree of stiffness and shifting accuracy are achieved in a clean,
modular package.


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TT

The same design philosophy that led to the revolutionary SRAM Red,
Force, and Rival road gruppos has now been applied to time trials specific controls.

The SRAM TT Shifter and TT Brake Lever represent a real leap forward in performance, comfort, and aerodynamics.
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TT Shifter

More than just plug-and-play, it’s the only carbon-fiber TT shifter
you can buy.

Lightweight materials, easy attachment, and intuitive setup make them
comfortable, but the real secret to the SRAM TT Shifter’s performance is
its unique ability to take advantage of SRAM’s Exact Actuation™. An
aggressively aerodynamic form that utilizes carbon fiber and
aluminum sets the shifters apart in weight, wind resistance, and looks.
When it comes to shifting in the tuck and on the fly, you can now have
your cake and eat it too.

Speeds 10 rear / friction front
Weight 138g/pair
Material Carbon-Fiber Pull Lever / Aluminum Top Cover
Compatibility SRAM Red, Force and Rival
Front and Rear Derailleur

TT Brake Lever

Low profi le and low weight mean low elapsed times.

Maximum aero-effi ciency doesn’t have to mean minimum comfort. The
SRAM TT Brake Lever’s ultra-thin, full-carbon-fiber form is shaped to
slice through the air while also allowing for excellent hand fit. The
addition of a return spring puts it in a class of its own.

Compatibility SRAM Red, Force, and Rival Brakesets
Weight 100g/pair
Material Carbon Fiber